Martech Podcast // Marketing + Technology = Business Growth
The biggest misconception CMOs have about what AI agents can actually replace today
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:05:28
- Mas informaciones
Informações:
Sinopsis
Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
