Peppershock Marketing Expeditions Podcast

Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:23 About Amber02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing07:55 - 10:21 Welcome to the show, Amber!10:22 - 13:10 Client Success Story: The Resort in Arizona13:11 - 17:00 Tactics for SEO Success17:01 - 21:35 The Importance of Google Business