Producing Innovation

In this pilot, creator and founder Michael Counts lays out the show’s mission: turning wild ideas into working reality. Interviewed by collaborator Max Silverman, Michael breaks down the craft behind innovation - why discomfort is the signal, how to spot real breakthroughs (new combinations, not new atoms), and what coaching adds to the process. It’s part origin story, part field manual, and a promise for what’s ahead: candid conversations with artists, technologists, and builders who ship the improbable.