Ahdb Cereals & Oilseeds

Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew?They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it.And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector.SOME USEFUL BITSChoose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTSPork marketing campaign returns bigger than ever | AHDBBeef market outlook | AHDBTackling mental health in the farming community of HerefordshireGET IN TOUCHCharlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message