New Books In Food

What seems mundane today—walking into a supermarket, picking up goods, and paying at a checkout—was once a radical experiment. In our latest New Books Network episode, I speak with Andrew Godley about The Making of the Modern Supermarkett: Self-Service Adoption in British Food Retailing, 1950-1975 (Oxford UP, 2025), co-authored with Bridget Salmon, former archivist at J. Sainsbury plc. This is a book about far more than shopping. It is a history of technology, management, urban planning, consumer behaviour, and how everyday routines were quietly transformed in post-war Britain. Drawing on rare corporate archives, Godley and Salmon reveal how supermarkets were not inevitable but carefully designed organisations shaped by strategic choices, technological constraints, and shifting consumer expectations. In the conversation, we explore how self-service reshaped labour and productivity, why Sainsbury’s distinctive commitment to fresh meat helped define the one-stop supermarket, and how planning initiatives such