Extraordinary Women Radio With Kami Guildner

Today, Kami Guildner is joined by Paige Wiese, the founder of Tree Ring Digital and one of Kami’s go-to experts when it comes to websites, digital marketing and keeping your online world running like an actual business asset, not just a pretty brochure. In this conversation, they unpack what is really working in digital marketing now, why so many businesses are leaving money on the table with their websites and why your digital assets and logins are as important as your bank accounts if you want to grow and eventually scale or sell. In This Episode: Why a “pretty website” is not enough and what actually makes a site a working business asset The most common gaps she sees in digital marketing including unclear calls to action and not using analytics or form tracking How she grew Tree Ring Digital by hiring to her team’s strengths instead of forcing everyone into one role Why digital asset management is now a critical part of your business and how access, logins and 2FA can halt a company when they are n