Rising Tide Startups

Consistency is Key.   Most people spend weeks overthinking their first LinkedIn post, waiting for the perfect idea or brand. Jessie Van Bruegel believes that the approach is backwards. As a content strategist and creator who’s posted daily on LinkedIn for nearly four years, he’s built a business helping experts productize their knowledge into scalable info offerings, backed by purple-branded visuals that are hard to miss. In this episode of Rising Tide Startups, host Kevin Prewett talks with Jessie about quitting a tech unicorn job in Amsterdam during the pandemic and becoming one of LinkedIn’s most recognizable voices. After struggling to monetize on Twitter despite building 10,000 followers, Jessie committed to a 30-day LinkedIn streak in April 2022. He’s still going, and that consistency has helped drive millions in revenue for his clients. Jessie breaks down why the hook matters most, how he separates ideation from creation to keep content sustainable, and why “the things only you can say” will be the