Ecommerce: The Hammersley Brothers Ecommerce Podcast

AI this. GEO that. “New hacks.” “New secrets.” Most of it is noise. In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls. No hype. No crystal balls. Just patterns we’re already seeing. We cover:     •    Why AI won’t save you if you don’t already understand your numbers     •    How AI is quietly being baked into Shopify, Meta, Google, and Klaviyo (whether you want it or not)     •    Why “hobby” categories (sewing, knitting, crafts) are set up unusually well for growth     •    The slow death of small, low-spend ad agencies — and why that’s good news for founders     •    Why disruptor brands will keep stealing share from incumbents     •    The rise of health, wellness, and awkward-to-buy-in-store products     •    Why tracking is getting harder — and why server-side is no longer optional     •    The real skill gap opening up in 2026: business architecture, not tactics If you’re still relyin