Copywriters Podcast

It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that’s fire all his clients and start an email-based business. But Alin Dragu did just that, and he’s here to tell us about it. He’s the best-selling author of the book Meaningful Marketing, he spent 5 years as direct of marketing at one of the fastest growing churches in the US, and 3 years as the VP of growth at a Christian marketing agency. Alin is definitely a copywriter’s copywriter. He’s obsessed with reading novels and old fiction letters. And he admits he’s secretly obsessed with luxury watches, something Nathan’s a collector of as well. Finally, in case you end up taking Alin to dinner, which probably wouldn’t be a bad idea, you should know he says he’s never refused a steak, ever in his life. Now, here’s what we asked him: 1. So Alin, could you give us a quick tour of what you do? 2. I’m very interested in your S-L-O framework that you use to write all your emails. Could you walk us through that