Ahdb Cereals & Oilseeds

Farm data – what’s the deal? Who’s using it, and can you really trust the folks looking after it? This week on The AG Show, we dive into the topic that’s becoming a big deal for farming.We’ll take a quick look back at how our red meats stacked up over Christmas, and then look ahead to what’s on the NSA’s Lambing List.Oh, and guess what? F.I.E.L.D. Agents are back – fighting rural crimes against plain English (because jargon is so last season).SOME USEFUL BITSFarm Data Exchange (FDE) | AHDBChristmas 2025: Lamb wins big, turkey tumbles and convenience is king | AHDBLambing List | National Sheep AssociationGET IN TOUCHCharlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.Sign up to the AHDB Preference Centre so that you can:Easily update your preferences and contact informationGet information on the latest AHDB events, webinars, market insights and moreReceive important updates such as disease alerts