New Books In Sports

Today we are joined by Luiz Guilherme Burlamaqui, author of The Making of Global FIFA: Cold War Politics and the Rise of João Havelange to the FIFA Presidency, 1950-1974 (De Gruyter, 2023). This book was previously published in Portuguese as A Dança das Cadeiras a eleição de João Havelange à presidenência da FIFA (1950-1974). In our conversation, we discussed João Havelange’s rise to FIFA’s presidency, how the FIFA leader crafted his own legacy, and the difficulties of publishing work in translation. In The Making of Global FIFA, Burlamaqui argues that while Havelange was the FIFA president that signed the first deal with Coca Cola, his election was not a radical departure from “pure” football into commercialization. Far from a tale of British stiffness and Brazilian flexibility, Burlamaqui shows a longer and interconnected history of FIFA’s global expansion. Former FIFA president Stanley Rous was less conservative than critics alleged. Havelange was more conservative than many assumed, happy to work with en