Seismic Soundoff

Laura Bandura discusses her 2022 Distinguished Lecture, "Quantifying the Business Impact of Seismic Technology to Deepwater Exploration." In a low oil price environment, it is more important than ever to prioritize technology projects to ensure the greatest return on investment. There is much pressure to accelerate the time-to-impact of corporate research and technology programs. In many cases, the geoscientists who are developing these breakthrough technologies are expected to demonstrate the value of these initiatives, which requires both a high degree of subject matter expertise and business fluency. In this practical conversation, Laura and host Andrew Geary showcase how to communicate technological value and your expertise to decision-makers. Laura shares how to tie your work to financial metrics, the power of simplicity and brevity, and how geoscientists can better understand decision-makers. This episode provides a useful practicum to maximize the scientist's knowledge and expertise to make a differe