People Fixing The World

Could AI technology help the fashion industry get to grips with sustainability, and arrest its brutal impact on the planet? With a huge carbon footprint, vast water usage and filling up of landfills, the fashion industry’s impact is well documented. But companies throughout the supply chain have rolled out tech solutions, many of them AI powered, to address these issues. How effective are they? At the growing stage, AI apps are being used by farmers to grow regenerative cotton. Other companies are using such tech to optimise orders, reducing the amount of garments that go straight to landfill. AI powered machines are detecting defects at the manufacturing stage and retailers are using it to help their customers make more informed choices. Fashion journalist Brooke Roberts-Islam follows a pair of jeans across the full fashion supply chain. Through showcasing technological advancements along the way, this one garment helps us to explore the possibilities and limitations of AI in improving the industry’s environ