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Ken Ward - The End of Predatory Sales: Building Sustainable Growth
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:43:49
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Sinopsis
For busy leaders who want growth without the burn The bottom line Modern sales is not about hunting trophies. It is about helping customers make good decisions. Sometimes that decision is not you. That is not weakness, it is credibility. If sales feels combative, high churn is the price you are paying. Why this matters Boiler room tactics and hire-fast-fire-faster cultures look productive until you check the retention numbers. Low trust, internal conflict and customers who regret buying are all symptoms of the same thing. You can hit target while quietly eroding the business. That is what going broke on the instalment plan looks like. The rules of sustainable selling 1. Always tell the truth Lies compound. You stop selling and start managing fiction. Everyone loses, including your future self. 2. Serve everybody Service is not closing at all costs. It is pointing people in the right direction, even when that direction leads elsewhere. Referring a bad fit to a competitor can be the most profitable decision you