Extraordinary Women Radio With Kami Guildner

Today’s conversation is going to light you up if you’re ready to claim your voice, expand your visibility, and build a brand that opens doors. I’m joined by Kristen Olson, creative disruptor, athlete, brand strategist, and the powerhouse behind KO Alliance and the globally ranked Turmeric & Tequila podcast. We talk about sponsorship in a very real, accessible way — not as chasing brands, but as building relationships that make sense for your mission, your message, and the audience you serve. Kristen shares what makes a pitch meaningful, why authentic alignment matters, and how she matches her clients to partners that help them amplify their voice and impact. In This Episode: Why brand is more than a logo or platform and how it becomes a community people want to belong to Why traditional branding feels off for many women entrepreneurs and how to reclaim it in a way that feels true How mission, vision, and values create trust, loyalty, and long-term growth What elite athletics teaches us about leadership