The Powell Movement Action Sports Podcast

George Couperthwait is one of those guys that everyone in skiing knows, likes, and respects. He's a visionary, who's ski industry life started in a van: going shop to shop, demo to demo, race to race...and he worked his way all the way up to the top of skiing  With over 30 years working with brands like Rossignol and Stockli, George has taken his passion for sport and his love of product and weaved that into a world of building relationships and brands.  It's an interesting peek behind the curtain with the brains behind the XXX and so much more. George Couperthwait Show Notes: 4:00: Subprime products, growing up in NY, ski racing, coaching, relationship building, Nordica, tech rep life, and the 4S Kevlar 21:00: Ski Idaho: With 19 mountains, a ton of snow and no lift lines, why wouldn't you Visit Idaho Stanley:  The brand that invented the category! Only the best for Powell Movement listeners.  Check out Stanley1913.com   Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcoho