How I Built It

Save 30-50% on Learn Dash, GiveWP, The Events Calendar, and more: https://streamlined.fm/fridayWhat if your business could support your life instead of consuming it? That’s exactly what Liz Wilcox has built — a $9/month membership that supports her family, her sister, and three other families… all while she takes summers off.In this conversation, Liz shares how she built a half-million-dollar lifestyle business that aligns with her values — without sacrificing her time, her sanity, or her kid’s beach days.We talk about launching imperfectly, setting clear expectations, and building a business that runs with your life, not against it. Liz’s energy and honesty are unmatched, and her story will change how you think about pricing, productivity, and purpose.Top TakeawaysA low-ticket offer can be high value — if you set clear expectations and deliver consistently.Don’t wait for perfect — Liz launched her $9 membership using Google Docs and built from there.Transparency builds trust. Tell your audience what you’re d