Accelerate Your Business Growth

The Psychology of Profitability

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Sinopsis

In this episode of Accelerate Your Business Growth, host Diane Helbig speaks with Profit Doctor Ben Hansen about the concept of 'profititis'—a condition where businesses experience revenue growth but struggle with profitability. Ben shares strategies for identifying and addressing profitability issues, emphasizing the importance of customer quality and the need to eliminate unprofitable customers. He introduces the 50-20 rule, which encourages business owners to cut the worst half of their bottom 20% of customers to improve overall profitability. The conversation highlights the psychological aspects of profitability and the benefits of removing negative influences from a business. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honor