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"Tough Things First" Interview with The Longest Standing CEO In Silicon Valley History Ray Zinn. Ray Zinn is the longest standing CEO of a publicly traded company in the History of Silicon Valley! Ray led His Company through 8 Recessions over 38 years and was profitable each and every year but one.   Ray recently published a book "Though Things First: Leadership lessons from Silicon Valley's Longest-serving CEO" which is an MUST read for all Entrepreneurs! 1:00 - Introduction 4:00 - His boss telling him "to go do his own thing, that the corporate world wasn't for him" 8:00 - "I was forced to quit and it was the best thing that ever happened to me." 11:00 - "I invested heavy in real estate" 12:50 - Advice for people aspiring 16:40 - How do you go from 1970 to what you've done now? 22:00 - "I was able to forecast the downturns (economic) and plan for it" 29:30 - "an entrepreneur has to be an optimist and a little bit paranoid" 33:30 - How do you identify what is essential in your business and how do you make su