Linkedinformed Podcast. The Linkedin Show

32. The State of LinkedIn

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Sinopsis

NewsDIALaBRAIN find an innovative way to use the media section of a profile (see below)LinkedIn Mobile (iOS & Android) apps now allow you to customize your invitation message. Its not very intuitive but at least it can be done! Here is how you do it (iOS)1, Do not click on the link in the shortlist2, Ignore 'connect' and click on the share link in the top right cornerWrite your message.Credit to Viveka Von Rosen for spotting this. Unfortunately this technique is not possible on the iPad appLinkedIn shareholders sell off even more shares, including CEO Jeff Weiner!Over 1 million jobs in the US are now being advertised on LinkedInAdvertising UpdateFollowing my request last week I have found two examples of successful advertising campaigns. One was a small scale 'sponsored updates' campaign that cost £200 and achieved 25 downloads of a pdf report (I'm not sure I would be happy with that myself). The other involved a considerably greater spend of $25,000 but achieved a massive 1,761% ROI. This was a