Linkedinformed Podcast. The Linkedin Show

This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile).Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption);statistics 92% of B2B buyers start their search online (Salesforce)B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep (CEB)75% of buyers say they use social media as part of the buying process (IBM)On average decision makers consume 5 pieces of content before being ready to speak to a sales rep (Chief Marketing Officer Council)82% of our potential customers can be reached via social media (B2B Sales 2.0)purchasing journeyedelmanClick on the image for more information about Edelman's trust barometer;next generationHere come the Millennials...50% of the global workforce by 202075% of the global workforce by 2030“Social media is by far the dominant way Millennials learn about things online.” (