Online Marketing & Communications Podcast

Episode 198 Recorded at the Dog House Studio, Stockholm. The hyperbole surrounding e-commerce vs. brick and mortar stores has been impossible to ignore lately. Think pieces sound the alarms for the "death" of this or that industry or physical good. LinkedIn features reams of articles about the Retail Apocalypse, and it's easy to see why. Major retail players like Sears and Macy's have shuttered long standing stores and declared bankruptcy. How much truth resides in all this hand-wringing? What lies at the nexus of e-commerce and brick and mortar?   To get to the bottom of it, I spoke with Brian Gracon, author of Meconomics 101. Brian has spent over twenty years helping clients — ranging from the small and local to national and international behemoths such as Walmart and Citibank — improve their business results. During that time he's consulted on marketing and training strategies, as well as helped clients develop the skills to execute those procedures. He allowed me to pick his brain on the best method