Online Marketing & Communications Podcast

Recorded in the Dog House Studio, Sweden. Episode 205.     This week, I spoke with David Feinman, CEO and Co-Founder of Viral Ideas Marketing, about how businesses can use video as part of their social media marketing mix. David started Viral Ideas back in 2015 along with Zach Medina. Since then, the pair have built an innovative small agency specialising in videos that tell a story. They have produced truly unique videos for a variety of clients to help them build both their customer bases and revenue. (When I say "unique," that's not just marketing speak: just check out their video for the Philadelphia Zombie Run!) If you're struggling to market to those notoriously-impossible-to-market-to millennials, David's insights will be music to your ears. During our discussion, David stressed the strength of video and shared a number of tips about how to get the best leverage. In particular, David emphasized the importance of creating video for "mobile first." As digital video consumption continues to grow