Accelerate Your Business Growth

Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with RogerNairn, co-founder and CEO of Jar Podcast Solutions—the brains behind top branded podcasts for names like Amazon, Deloitte, and Lululemon. Drawing from his big agency advertising roots, Roger shares invaluable insights into how enterprise brands can harness podcasting as a powerful, long-form marketing tool. In this episode, Roger debunks commona podcasting metrics myths, explains what businesses should actually be measuring for ROI, and reveals his strategies for repurposing podcast content across the marketing funnel. Plus, he offers actionable advice for navigating internal roadblocks and winning leadership buy-in for your next big podcasting initiative. If you’re ready to discover what makes a business podcast truly valuable—and how to leverage yours for real marketing impact—tune in for these expert tips! If you are a small business owner or salesperson who struggles with getting the sales results