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Shannon Gillette is a master of getting clients to seek her out and reach out to her, generating most of her business through Instagram! Ranked in the top 1% of all real estate agents in Arizona, Shannon was able to personally sell 70+ homes totaling over $30 Million in gross volume sales in 2019, and has no signs of slowing down! She has been able to grow her business to where she’s at today to the point where she doesn’t even need to do follow up calls because she has so many clients reaching out to her directly! She shares her social media strategy, how she gets leads with little to no ad-spend, how she’s adapting her business during the quarantine period, and much more!   0:01 - Introduction 3:15 - Shannon’s journey to becoming a real estate agent 5:15 - When did you transition into residential sales? 8:00 - Differences between New Home sales and Residential Reselling 10:15 - Social Media Tips for Realtors in 2020 13:00 - How to find your ‘why’ inside your business 16:20 - Not buying leads, not advertisin