Xy Adviser Podcast - Driving The Positive Evolution Of Financial Advice

In today’s episode, Adrian from XY sits down with the bright and bubbly Jenny Pearse (@jennypearse1) – marketing extraordinaire helping Financial Advisers build raving fans, who then become their business ambassadors. Jenny says Advisers need to stop getting distracted by the latest, but not-always-greatest marketing tool and instead focus on understanding their clients better than anyone else, so they can effectively communicate with them through the right marketing channels. Episode highlights: 3:15 – The risk of getting distracted by shiny marketing 5:37 – Why would your niche only want to work with you? 19:10 – The challenges you’re seeing in how Advisers communicate with the public 22:45 – Why the reward of changing lives trumps the barrier to entry as an Adviser 29:25 – Do you have a mentor? The power of mentors and tribes (just like XY) Show Notes: Jenny Pearse LinkedIn - https://www.linkedin.com/in/jennypearse/ Jenesis - http://www.jenesis.net.au/ Jenny Pearse Twitter - @jennypearse1 General Disclaime