Strategy And Leadership Podcast

Why a Long-time Microsoft Exec Believes in Strategy First - Interview with Brad Chase Ep#69

Informações:

Sinopsis

Brad Chase spent over 14 years as an executive at Microsoft, finishing as a Senior Vice President leading a team of over 4,000. Brad was a part of several major project at Microsoft, including the complete turnaround of MSN.com, leading the marketing effort for Windows 2000, Windows 98 and Internet Explorer, as well as developing and executing the award winning marketing strategy for Windows 95. Brad is now a speaker, marketing and leadership advisor, and the author of Strategy First. On today's episode of the Strategy & Leadership Podcast, we're super excited to have Brad join us to discuss Microsoft's strategy that led to success, his Strategy First Model, how he turned around MSN.com, and some common roadblocks strategy leaders should watch out for. Get our FREE Strategic Planning Workbook template here: https://www.smestrategy.net/strategic-planning-process-template-workbook Enroll in our strategic planning course to learn our process for creating a strategic plan successfully (without hiring any