Urban Pitch Podcast - The Beautiful Game Of Life

We've seen plenty of footy-inspired fashion brands pop up over the last few years as the beautiful game's influence in the sartorial world has increased. But one of the labels that has been around for quite some time is Live Breathe Futbol, which was founded in 2011 by Ebun Olaloye. From a college passion project to a full-fledged brand coming off a major partnership with Major League Soccer, Olaloye's dedication to his craft and willingness to take risks has paid off handsomely. On the latest episode of the Urban Pitch Podcast, we sit down with him to discuss some of those risks, his vision for the brand, and the music he currently has in rotation. Timestamps (01:04) How Ebun stays organized during incredibly busy stretches and rapid growth (09:45) The origins of LBF, and landing a collection with MLS (24:47) The growth of fashion in football (27:00) Urban Pitch's origins (33:20) The music Ebun currently has in rotation Cast Hosts: Ramsey Abushahla, Julio Monterroza, & Brigitte Flores Producer: Roy Cho S