Shelf Impactors Branding And Packaging Design

Shelf Impactors™ Podcast SEASON 4 - EPISODE 4In or Out-House Photography - which one rules?Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewJoin Mark and Lisa as they delve into the world of in-house photography studios. Discover the benefits and challenges of maintaining an in-house studio versus outsourcing, and how these choices impact design agencies and brands. From the role of AI in photography to the importance of brand consistency, this episode covers it all.Chapters/ TimestampsChapters/ Timestamps00:00 In-House vs. Outsourced Photography02:37 The Evolution of Photography in Design05:21 The Role of Space and Equipment in Photography07:50 The Importance of Style and Niche in Photography10:43 Balancing In-House and Freelance Photography13:36 The Future of Stock Photography16:43 Brand Authenticity and Representation17:34 The Role of AI in Image Creation18:17 Photography Techniques and Cost Efficiency20:29 Client Expectations and Concept Visualization22:26 In-House vs. External