Course Building Secrets Podcast

In this week's podcast, Tara shares the often-overlooked challenges of certification programs. She covers essential tips for safeguarding your intellectual property, defining ownership of materials, and establishing clear guidelines for certified trainers. Learn how to avoid common pitfalls and ensure your certification model enhances your business without compromising your brand.00:00 Introduction and Welcome00:14 The Dark Side of Certification Programs01:07 Protecting Your Intellectual Property03:02 Defining Ownership and Usage Rights09:26 Managing Customer Relationships13:28 Compensation and Benefits16:49 Setting Clear Expectations17:27 Conclusion and Final ThoughtsAbout Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things business strategy, marketing, interact