Ecommerce: The Hammersley Brothers Ecommerce Podcast

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth. If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you.