Copywriters Podcast

When you turn a prospect into a customer, are you delivering and getting the most value you can? A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it. Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and pay attention: a 64% average open rate on win-back email campaign for marketing agency A 7.6% increase in article views over the last 90 days for personal brand A 20-30% average open rate on weekly marketing emails for marketing agency A 5% CTR on ads for local soccer academy business How does she do it? That’s what we’ll find out today. She’s formally trained as a fashion designer, and has had experience as a freelance writer for magazines and digital publications. When covid struck, whe found herself in Melbourne Australia, stuck in the house under what she says was the worst lockdown protocol in the world. So to