Copywriters Podcast

What do you do if you’ve tried and tried, six times, and what you’re trying to make happen… never happens? That was the dilemma facing our special guest today, James Allen. “I built 6 different funnels and courses that didn't make me a penny until I changed my strategy,” he says. “Finally, I built one that sold for me in my sleep—on repeat.” In my mind, that’s an evergreen money machine. James got so good at this that he helps coaches and content creators enjoy the same benefits of automated and scalable income that he has. James started out in construction, and left that to become a spiritual life coach at age 22. Then, he became a productivity coach and subsequently shifted into helping people create evergreen funnels. He’s shared plenty of money-while-you-sleep secrets that really work on our show today. Here’s what we asked him: 1. What would you say is the biggest mistake course creators make when it comes to building products? 2. What are some tips for making sure you're building something people