Leverage Lifestyle Podcast

Welcome back to another edition of the Leveraged Lifestyle Podcast. Today, Catherine shows you how to create your very own product staircase and begin scaling your business beyond what you thought was possible. Plus learn more about Catherines new Business SOS blueprint designed to help systemise, outsource and scale your business so that you can create more profit, time and freedom. KEY TAKEAWAYS The Product Staircase Step 1: Gifts for all - This can be in the form blogs, podcasts or any content that gives informational value and doesn’t require your customers to give their details or part with any money. Step 2: Gifts for prospects - This can be in the form of e-books, webinars and gives value to the interested parties in exchange for their details. You can use things like free samples of your product or a discount when they sign up. Step 3: First step sales - The very first service or product purchased by new customers. This will generally be a low-ticket item. Step 4: Second step sales - Usually a