Course Building Secrets Podcast

What if the key to scaling your business isn’t another funnel or fancy strategy—but real connection?In this episode, Tara sits down with Michael Whitehouse, author of The Guy Who Knows a Guy and founder of JV Connect, to unpack how he transformed his natural networking skills into a multi-stream business model. From affiliate marketing to his signature 8-second intro, Michael shares how to build authentic relationships that lead to growth—without the overwhelm of complexity.Whether you’re an introvert or a social butterfly, this conversation will help you shift your mindset about what it really takes to scale through connection.⏱️ Episode Chapters:00:00 – Welcome + Meet Michael Whitehouse01:00 – Starting from scratch: how Michael became “The Guy Who Knows a Guy”04:15 – Scaling offline: networking your way to $500k in magazine sales05:30 – Transitioning to virtual + building global partnerships07:00 – The power of trust-based affiliate marketing08:50 – Email marketing for connection (not just conversion)10:20