Podcasts Posts - The Beginner Photography Podcast

#495 In this episode of the podcast, I chat with Annemie Tonken, a passionate family photographer who transformed her career by shifting from wedding photography to a more flexible family-focused business. Annemie shares her journey of setting the right pricing, creating a luxury client experience, and navigating the challenges of in-person versus online sales. Her story will encourage you to reconsider your pricing model, refine your sales approach, and embrace having consistency in your business strategy.THE BIG IDEASPricing Adjustment Journey: Adjust your rates after understanding your business costs and client needs. Finding your pricing "happy place" ensures sustainability.Consistency in Business Strategy: Fully commit to a cohesive strategy. Piecing together different tactics may create a disjointed "Frankenstein" business.Educating Clients: Gradually guide clients through the decision-making process with clear, segmented information to prevent overwhelm and foster better decisions.P