Rising Tide Startups

What happens when you follow your gut, not a roadmap? For Heintze Malack—known to her friends and followers as Heinz—entrepreneurship didn’t start with a business degree or a polished pitch deck. It started with paper boats and a big imagination. Now the founder of the fashion brand The Twentieth, Heinz has built a business from scratch by turning scrolls into sales and ideas into brands. Through smart content, bold storytelling, and Meta Ads that actually work, she’s crafted a community-powered brand with viral moments and sold-out launches, all without following a script. In this new episode of The Rising Tide Startups, we sit down with Heinzte to talk about taking chances on things without guaranteeing they’ll work. Heinz shares how faith, curiosity, and emotion have guided every leap, from a spontaneous three-month trip that turned into a permanent move to launching a brand without investors or industry connections. She talks TikTok virality, launching campaigns that convert, and the art of balancing re