Podcasts Posts - The Beginner Photography Podcast

#554 Jeff Poole is a professional photographer who transitioned from a career as a paramedic to running a highly successful photography business. Jeff recounts how photography became pivotal in his life following the birth of his first child and the supportive push from family that set him on a path to transform a hobby into a profitable venture. The episode emphasizes the necessity of proper pricing and marketing strategies in photography, particularly highlighting the struggles of starting out with competitive pricing that fails to be profitable in the long run.KEY TOPICS COVEREDPricing and Profitability - Jeff shares the importance of pricing your services based on cost rather than competitors. He details the concept of cost-based pricing, aiming for 10-12% cost of goods to ensure profitability.Sales Systems - The importance of having a sales system to achieve desired average sales figures. Jeff discusses packaging strategies and the role of creating attractive, profitable packages.Marketing Strategies - E