I Love You So Much: The Austin360 Podcast

Every year, both the official and unofficial worlds of South by Southwest collide for 10 days, and even though it might be exhausting for “I Love You So Much” hosts Omar L. Gallaga, Tolly Moseley and Addie Broyles, they look forward to it every year. Omar puts this year’s festival in context with previous years, explaining why the pop culture side of the festival grows every year even as the cost of these parties and activations go up. Addie explains why there are more food panels outside the festival than ever this year, including a free four-day event at Trinity Hall that is a partnership between Land O’Lakes, National Geographic and Microsoft. With morning yoga sessions in the conference session, SXSW has always had an element of wellness, but nothing like this year’s Wellness Expo, which Tolly says is the latest example of the “GOOP-ification” of SXSW. (Thanks, Gwyneth.) Austin360 music writers Deborah Sengupta Stith and Peter Blackstock tell us whether the muted nature of this year’s SXSW Music is worryi