Copywriters Podcast

Do storytelling skills REALLY make a difference for you? Just ask our special guest today, Parker Worth. Parker decided he had enough of high school at 16. His first job was cleaning toilets. From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician. But his own story really starts to take off when he discovers social media. That led to this advice for him: “Just hop on Twitter.” At first, not much happened. But one day he got a powerful idea: Put the story of his life so far into a thread. He says, “I published it. I went to sleep. And woke up with millions of views and messages.” Today, Parker has nearly 44,000 followers on TwitterX, more than 20,000 on LinkedIn, and multiple six-figure businesses. One of his biggest secrets is his discovery of what makes certain social media stories, news stories, and ad stories stick. He’s shared that with us today. Here’s what we asked him: 1. What are some of the most common mistakes you see wit