Merchants Of Dirt Podcast

Welcome to the Merchants of Dirt Podcast Episode #10, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we’re going to talk about why you need to understand the reality of market forces, competition, and customers before you decide to base your whole racing business on another fad. Then we are going to test that what we’ve learned by looking at Snowshoeing and Fat Biking -- two of the latest off-road sports to enter the market -- and see if they have what it takes to be worth your time to promote, or are just more marketing spin.