Copywriters Podcast

Today we look at an old and very true saying: It’s not about the money you make, but about the money you KEEP. There’s an old joke about a guy who loses money on every sale, but, he says, “I make it up in volume.” We’re not talking about back ends or affiliate sales here. Things can go sideways in your business if you’re not making enough sales, or your profit margins are too small. Or upside down, like the guy in the joke. But you’ve got an even a bigger problem even if you’re making enough sales and your margins are good—but the sales don’t stick. When people decide they don’t want what they bought, you’ve got tons or refunds. Maybe even chargebacks. So here’s the thing we’re going to focus on today: You only keep the money you make when the customer decides to KEEP what they bought from you. And we’ll really dig into how to keep more money by reducing or eliminating refunds and chargebacks. Recap of what we talked about: In Section 1, we talked about why buyer’s remorse happens. We learned