Copywriters Podcast

You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part. A part that very well could make the difference between a sale and no sale. With trust in general at such an all-time low and the feeling of isolation so rampant, people want a little more. They want to feel like you, as a business or a businessperson, care. Both about them personally, and the things they care about. You don’t need to be the personal Oprah of their very being. You’re not granting them wishes or completely improving every aspect of their lives. But if you’ve got a good offer, you’re improving some aspect of their lives. And if you can create a relationship in your messaging that includes the spirit of caring, your sales will do much, much better. Here’s a recap of what we’ll cover on this episode: -First Contact: Making the Right First Impression How to identify and speak to your prospect's immediate pain point Creating an ir