All Things Hip Hop Episode #1

A 15-year veteran of the professional beauty industry, Kalena Nordgaarden is not a licensed cosmetologist, but rather a “licensed” marketing extraordinaire. A self-proclaimed enthusiastic cheerleader, promoter and supporter of all the wonderful brands, products and creative geniuses in the industry and at her company, Kalena has been happily working in marketing for the world’s largest privately-owned professional haircare company, John Paul Mitchell Systems, for her entire corporate career. Growing up in the mountains of Northern Idaho and then the beaches of Southern California, Kalena worked sports marketing events for JPMS while attending high school and college, and then, after graduating from San Diego State University with a degree in advertising and marketing (and enough minors to make up another degree or two), began her official corporate career at JPMS as the Sports Marketing Coordinator in 2006. What is sports marketing, you ask? Great question. In a nutshell, JPMS sponsors a variety of global spo