Mckinsey Greater China
A brave new world for multinationals in China
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:17:25
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Sinopsis
In China, domestic firms are capturing market share and profits by designing products that not only appeal to Chinese consumer tastes – but are also priced substantially lower than comparable offerings from multinational firms. As a result, more and more multinational companies are finding it necessary to rethink their approach to product design and development more