Mckinsey Greater China
Where are China’s global brands?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:13:54
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Sinopsis
China wants to build global brands. Today, though, one would be hard pressed to name more than a handful of Chinese brands that have established a presence outside of China. So what are Chinese companies doing to address this issue, and how far along are they on their quest to build global brands? Nick Leung, more