Mckinsey Greater China
Is insurance in China as boring as it is elsewhere?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:15:44
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Sinopsis
Most Chinese consumers are happy enough if the products they buy do what they promise: keep their clothes clean or quench their thirst, for example. But there’s a new class of younger, wealthier, and more sophisticated mainstream consumers that are seeking more intangible, often emotional benefits from their purchases. These new mainstream consumers are spurring more