Sales Influence - Why People Buy!

Understanding the triggers for change in potential clients' businesses and making it easy for them to buy and use your product is essential for sales success. Understand the triggers for change that lead people or companies to buy your product or service. New leadership, change of ownership, and shift in responsibilities can trigger the need for new products or services. A positive change in financial situation or decrease in product support can trigger buying decisions, as customers seek new options if their vendor goes out of business, is sold, or lacks desired features. A positive change in a company's financial situation or a decrease in support for a product can be effective triggers for making a buying decision. Customers may seek new products or services if their current vendor goes out of business, the company is sold, or the existing product lacks a desired feature. Existing camera lacked a feature, prompting search for a new one; complicated GUI can deter people from using a tool. Customers are