Copywriters Podcast

Today we’re going to do another episode of “Just because it’s a story, it’s not a hero’s journey story.” What I mean by that is, many people have been misleading copywriters and salespeople for a while now. Saying, if you’re going to tell a story, it’s got to be a hero’s journey story. As you may know, in my book The Persuasion Story Code, I show 25 types of stories that are decidedly NOT hero’s journeys. That actually come from successful sales letters and other direct response copy. That you can adapt and use in your own copy. Today I want to focus in on stories where you walk a mile in your prospect’s shoes. These are from Chapter 4 and the shorthand name for these stories is “empathy stories.” They’re tremendously useful in gaining trust and connection with your prospects. Which is very important in these extremely low-trust times. Not only that. I’ve added a fifth kind of story which is not even in the book! So we’ve got a lot to cover today. Here’s what we cover in some useful detail: STORY TYP