Cues Podcast

Almost 40 years ago, Susan Fowler saw something on TV that made her become a vegetarian overnight. This was significant, because at the time Fowler loved meat and had a pot of fat on her stove because “everything tasted better with animal fat.”After her switch, people would say to her, “You are so disciplined about being vegetarian.” But Fowler said becoming and staying vegetarian didn’t require any discipline at all. “I thought, ‘Why is that?’” she says in episode 81 of the CUES Podcast. “There were other things in my life that I couldn’t change that I wanted to change. I realized that motivation is at the heart of everything we do and don’t do but wish we did. I went on a quest for understanding motivation.”Today Fowler, who will speak at CUES Symposium: A CEO/Chairman Exchange, Feb. 9-13, 2020, in Hawaii, is a world-renowned expert in the science of motivation. She’s the author of the best-selling book, Why Motivating People Doesn’t Work and What Does, and most recently released Master Your Motivation: Thr